A few years back I wrote an article about the “re-blanding” of logos and brands that was taking place at the time. In short, it was about the apparent shift towards geometric sans logos with a focus on brand experience. It was kickstarted by Google and went on to impact…

Zetland Cycles (s)Low Key Lakes Weekender To give it it’s full name(with our own edit of the title lol), was a cycling event with some truly magical twists that took place on Saturday 11th > Sunday 12th September 2021. This was a format test event which was invite only and myself (Chris) and Daniel were very…

After reading fellow slow is ok rider Will’s article How to turn an old MTB into a gravel bike, it made me realise I’d never shared the conversion of my GT. Backstory A little background on this bike. It’s a 1998 GT Tequesta in the delightfully named “Atomic Grape” — a…

Legacy tyre manufacturer or pharmaceutical company? — Context Before I jump into this I just want to give some context and background. I am a graphic designer by trade and have over 15 years experience in the industry. I predominantly specialise in logo design, branding, user experience, web and app design. I have had a passion for cycling…

Thought it was time for an update on this project, with some long term reviews, opinions and an updates on the new bits. So let’s jump back to where we last left off. February… It feels like such a long time ago, little did we know that everything was going…

Friday 3rd — Friday 31st July 2020 We are proud to announce that we’ve teamed up with Bristol Buttr and Komoot as our official routing partner for the 2020 Trigonnée. We have some awesome prizes lined up for the challenge but there’s more… As a trigonneur, you’ll get a free* region bundle from Komoot. This allows you…

*UPDATE — To be eligible for the goodies, you will need to complete your ride by Sunday 28th June 2020. Please see details on how to obtain a brevet and patches at the end of this article. AOK-SS2020 — AOK100 & AOK200 Saturday 20th June 2020 June is usually a big month for me, it’s my Birthday and the Summer Solstice. I normally celebrate these together with a ride on the longest day of of the year. We were planning our annual OK200 ride and hoped to have a few more people join us! Due to…

I want to start off by saying I am by no means an expert in this field, this is just based on my own experiences. For context, my background of knowledge comes from orienteering, night hiking and cycling. I am someone who loves to hunt down a bargain but also…

This isn’t just a new bike day. This is a forever bike day. That’s not to say I won’t buy another bike again (n+1 etc); but this ones a keeper therefore has a bit more meaning behind it. Backstory For a bit of a backstory on Araf, check out this article…